Pretend for a moment that your favorite cable channels are people. The idea isn’t all that weird when you consider that discussing a channel’s brand identity is, in a sense, outlining its personality. HBO, for example, has a closet full of designer suits and couture dresses. AMC also dresses well, but has a hidden life involving hard liquor and drugs.
Then there’s FX. FX has a five o’clock shadow by 10 a.m.� FX is a beer and whiskey drinker, isn’t averse to getting into a scrap now and then, and has a rowdy sense of humor. If you need dirty…
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