SUNDAY AM, 5TH UPDATE:�I’m back in front of the computer tonight.�It’s been a bigger-than-predicted box office�this Super Bowl weekend — $110M moviegoing overall which is +33%�from last year as February starts�out hotter than tracking showed for these low-budget genre films.�Friday night numbers seesawed into the wee hours of Saturday morning until Fox’s scifi found-footage spectacle�
Chronicle came out ahead by $300,000 over CBS FIlms’ Daniel Radcliffe thriller�
The Woman In Black. By Sunday�Fox�is clearly�#1 for the weekend�with grosses $22M vs $21M respectively. Trust me, no one in Hollywood projected either movie would get near $20M so this gives new meaning to the term ‘overperform’.�Best,�both films are a low-cost/high-reward bonanza for the two studios, especially because budgets were kept low as well as�the marketing spends. Better yet, both films managed to attract the elusive young audiences who were missing for the last six months of 2011. �”What is great is that young people went to both movies in droves,” an exec tells me.�Though it’s the weekend’s biggest budget debut, Universal’s
Big Miracle is a disappointment�–�only�an�$8.1M weekend which is less than the $10M execs hoped for.�Last week’s big winner, Open Road’s
The Grey, is showing a solid hold. Full analysis coming.
Top 10 (based on�weekend gross) 1.
Chronicle (Fox) NEW [2,907 Theaters] Friday $8.6M, Saturday $10.2M, Weekend $22M
Fox Filmed Entertainment chief Tom Rothman is one of the more controversial execs in ...
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SUNDAY AM, 5TH UPDATE:�I’m back in front of the computer tonight.�It’s been a bigger-than-predicted box office�this Super Bowl weekend — $110M moviegoing overall which is +33%�from last year as February starts�out hotter than tracking showed for these low-budget genre films.�Friday night numbers seesawed into the wee hours of Saturday morning until Fox’s scifi found-footage spectacle�Chronicle came out ahead by $300,000 over CBS FIlms’ Daniel Radcliffe thriller�The Woman In Black. By Sunday�Fox�is clearly�#1 for the weekend�with grosses $22M vs $21M respectively. Trust me, no one in Hollywood projected either movie would get near $20M so this gives new meaning to the term ‘overperform’.�Best,�both films are a low-cost/high-reward bonanza for the two studios, especially because budgets were kept low as well as�the marketing spends. Better yet, both films managed to attract the elusive young audiences who were missing for the last six months of 2011. �”What is great is that young people went to both movies in droves,” an exec tells me.�Though it’s the weekend’s biggest budget debut, Universal’s Big Miracle is a disappointment�–�only�an�$8.1M weekend which is less than the $10M execs hoped for.�Last week’s big winner, Open Road’s The Grey, is showing a solid hold. Full analysis coming. Top 10 (based on�weekend gross) 1. Chronicle (Fox) NEW [2,907 Theaters] Friday $8.6M, Saturday $10.2M, Weekend $22M 
Fox Filmed Entertainment chief Tom Rothman is one of the more controversial execs in ... Read More »
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