I know you must think there can't be that many reasons to tune into the fourth season of Donald Trump's The Celebrity Apprentice, but, oh, you thought wrong, my friend. I just watched the first episode in which the new cast of 16 celebrities (or "celebrities") is challenged to run pizzerias to raise money for charity. Of course, it's all about who you know in the celebrity edition and calling in your deep-pocketed friends, like Russell Simmons, to come on down and pay $1,000 or so for a slice of pizza and an extension on your 15 minutes of fame.
I can't give away much about the premiere, but I can say it's not all pepperoni peddling, as someone gets physical with David Cassidy, someone else unwittingly makes an awesomely timely Charlie Sheen reference, Star Jones is already making enemies, and one of the teams scores $40,000 for one pizza.
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