Filed under: Reality-Free, Screen Time
Mad props to the investigatory reporters over at Entertainment Weekly who chased down the source of some wacky ads that were popping up in reruns of 'How I Met Your Mother.' I give big-ups to them not only for breaking some fascinating news but also for admitting that, like the rest of us, they watch reruns of 'HIMYM.'
The news is this: thanks to groundbreaking technology, it is now possible to sell ads in old episodes of TV shows by digitally inserting things like TV screens in bar scenes or billboards on sidewalk scenes, and having those digital screens carry timely ads, for example, as EW noted, for the release of 'Bad Teacher' in an episode that was shot in 2009.
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