It's encouraging to see an original summer movie overperforming at the North American box office as well as receiving an overall 'B+' CinemaScore. Especially after Hollywood has spent the past month relentlessly beating up on what it's been deriding as�a throwback�in which�ET meets Close Encounters meets Jurassic Park. That grade breaks down as follows: 29% of the audience under age 25 gave it 'A-',� 71% over 25 'B',� 56% of males 'B+', and� 44% of females 'B+'. Moviegoers spent $12 million Friday on the the Bad Robot/Amblin/Paramount movie Super 8 from JJ Abrams and Steven Spielberg for what should be $35M from 3,379 locations. "Sweeeeeeet," a Paramount exec emailed me tonight. These grosses do not include the $1 million made from Thursday's sneaks in about 335 theaters but do include Friday's $500K midnight screenings. Hollywood is very skeptical of Paramount's claim that the pic cost only a reputed $50M, but I've confirmed that budget independently. The studio also claims it spent a below-the-norm $25M on marketing. Speaking of that, Abrams insisted on not divulging the creature in Super 8 before Friday -- but that was before tracking had been soft. Sp he�let Paramount push up the release one day to influencers via Twitter. Also Thursday,�JJ ... Read More »
Saturday, June 11, 2011
Secret No More: 'Super 8' Reels In $12.2M Friday For $35M Weekend; 'X-Men' Reboot #2; 'Hangover II' Grosses $200M In 16 Days
FRIDAY PM/SATURDAY AM,�2ND UPDATE: So Summer 2011's big start slows: total moviegoing this weekend is $130+M, down -13% from last year. 1.�Super 8 (Bad Robot/Amblin/Paramount) NEW [3,379 Runs] Friday $12.2M, Estimated Weekend $35M 
It's encouraging to see an original summer movie overperforming at the North American box office as well as receiving an overall 'B+' CinemaScore. Especially after Hollywood has spent the past month relentlessly beating up on what it's been deriding as�a throwback�in which�ET meets Close Encounters meets Jurassic Park. That grade breaks down as follows: 29% of the audience under age 25 gave it 'A-',� 71% over 25 'B',� 56% of males 'B+', and� 44% of females 'B+'. Moviegoers spent $12 million Friday on the the Bad Robot/Amblin/Paramount movie Super 8 from JJ Abrams and Steven Spielberg for what should be $35M from 3,379 locations. "Sweeeeeeet," a Paramount exec emailed me tonight. These grosses do not include the $1 million made from Thursday's sneaks in about 335 theaters but do include Friday's $500K midnight screenings. Hollywood is very skeptical of Paramount's claim that the pic cost only a reputed $50M, but I've confirmed that budget independently. The studio also claims it spent a below-the-norm $25M on marketing. Speaking of that, Abrams insisted on not divulging the creature in Super 8 before Friday -- but that was before tracking had been soft. Sp he�let Paramount push up the release one day to influencers via Twitter. Also Thursday,�JJ ... Read More »
It's encouraging to see an original summer movie overperforming at the North American box office as well as receiving an overall 'B+' CinemaScore. Especially after Hollywood has spent the past month relentlessly beating up on what it's been deriding as�a throwback�in which�ET meets Close Encounters meets Jurassic Park. That grade breaks down as follows: 29% of the audience under age 25 gave it 'A-',� 71% over 25 'B',� 56% of males 'B+', and� 44% of females 'B+'. Moviegoers spent $12 million Friday on the the Bad Robot/Amblin/Paramount movie Super 8 from JJ Abrams and Steven Spielberg for what should be $35M from 3,379 locations. "Sweeeeeeet," a Paramount exec emailed me tonight. These grosses do not include the $1 million made from Thursday's sneaks in about 335 theaters but do include Friday's $500K midnight screenings. Hollywood is very skeptical of Paramount's claim that the pic cost only a reputed $50M, but I've confirmed that budget independently. The studio also claims it spent a below-the-norm $25M on marketing. Speaking of that, Abrams insisted on not divulging the creature in Super 8 before Friday -- but that was before tracking had been soft. Sp he�let Paramount push up the release one day to influencers via Twitter. Also Thursday,�JJ ... Read More »
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment