SUNDAY AM�UPDATE: Hollywood movies�continue to underperform domestically since the start of the new year, including this weak weekend when the film industry honors its best 2010 offerings at Sunday's Oscars. Talk about a reality check!�Here are�these Top 10 North American box office numbers: 1.�Gnomeo & Juliet 3D�(Disney) Week 3 [3,037 Theaters] Friday $3.1M, Saturday $6.3M,�Weekend�$14.2M,�Cume $75.1M. Who gnew that in its 3rd week of release, this 3D animated toon�would rise to�#1 at the domestic box office? Gnoone!�Because last night when I updated box office, studios were still saying it was�behind Hall Pass. But there's a dearth of family films at the box office and those Saturday kiddie matinees continue to be great gnews. 2.�Hall Pass (New Line/Warner Bros) NEW [2,950 Theaters] Friday�$4.7M, Saturday $5.7M,�Weekend $13.4M Owen Wilson went on Leno accompanied by a�clip from his past hit movie Wedding Crashers�-- and then had to hawk�this weekend's unsuccessful�Hall Pass.�Interesting how New Line has done well with its string of estrogen rom-coms, but then returns to its old formula of testosterone male-bonding films and falters. Had it stayed in first place by the end of the weekend, it would have been the lowest grossing #1 in two years. Hollywood expected this�Farrelly Brothers�comedy to pass $20M and instead the pic greatly underperformed. But not for lack of trying. Warner Bros marketing campaign attempted to leverage the R-rated concept and the Farrellys' past successes�and the newbie/vet comedy combo�of SNL's Jason�Sudekis/Owen Wilson -- but failed.�Challenge was positioning�the pic primarily to men�but also not turning off ... Read More »Jennifer Aniston Gisele Bündchen Gisele Bundchen John Travolta
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