?New Girl? Opens Big, Tops Night 
For the first time in a decade, Fox can say that it has a live-action half-hour comedy hit on its hands with
New Girl, which blew past all ratings projections to open with a big 4.8/12 in adults 18-49 (10.3 million viewers overall).
New Girl‘s great ratings performance caught everyone by surprise, including Fox’s head of marketing Joe Earley. While he is elated today, just a couple of days ago he was very worried as the network’s risky promo stint of putting the
New Girl pilot on iTunes, VOD, hotels, airplanes and Hulu for 2 weeks ahead of the premiere had started to get out of hand. Fox had made the deal to raise awareness for the series starring Zooey Deschanel as the show’s intent to view levels had been consistently high but its awareness numbers were still lagging. In exchange for getting the pilot for free streaming, the distributors committed to promote the show across their platforms, including a prominent placement on the homepage of iTunes, which was taking a pre-premiere window on a show for the first time. After the first week, things looked good — awareness for
New Girl was up by 6%, something Earley said could not have been achieved by the network’s standard marketing campaign ...
Read More »Michael Jackson Sandra Bulluck Klloe Kardashian True Blood
No comments:
Post a Comment