Fast Five and Thor and Bridesmaids, then gained steam with Pirates Of The Caribbean: Dark Of The Moon and Transformers 3 and and�Harry Potter And The Deathly Hallows Part 2. But now it's leaving with a whimper, not a bang. This was one of those weekends when studio executives didn't even bother coming up with excuses�about why their movies were stillborn. Instead they just held their heads and�moaned.�Anecdotal reports reaching me from all over showed that moviegoing�redefined the terms "soft" and "flat". As one studio exec told me, "It looks like a ghosttown in theaters."�And yet�no less than four wide-release studio films opened Friday. There was some initial confusion over Top 5 order, but the�movies sorted themselves out.�DreamWorks' holdover The Help (which needs none) started Friday as the No. 1 movie and ended that way Sunday to distributor Disney's delight. But there was widespread disappointing over the failures of�Dimension/Weinstein Co's Spy Kids 4D, Nu Image/Millenium/Lionsgate's Conan The Barbarian, and DreamWorks/Disney's Fright Night which wound up�all bunched together between a dismal $8M and $11.5M behind another holdover, Rise Of The Planet Of The Apes. Not surprisingly, Conan and Fright Night received only 'B-' CinemaScores while Spy Kids managed a 'B+'. Focus Features tried but couldn't get its romance One Day to ... Read More »
Monday, August 22, 2011
'Conan', 'Fright Night', 'Spy Kids 4D' Flatline; 'The Help' Needs No Help At #1, 'Apes' #2
Fast Five and Thor and Bridesmaids, then gained steam with Pirates Of The Caribbean: Dark Of The Moon and Transformers 3 and and�Harry Potter And The Deathly Hallows Part 2. But now it's leaving with a whimper, not a bang. This was one of those weekends when studio executives didn't even bother coming up with excuses�about why their movies were stillborn. Instead they just held their heads and�moaned.�Anecdotal reports reaching me from all over showed that moviegoing�redefined the terms "soft" and "flat". As one studio exec told me, "It looks like a ghosttown in theaters."�And yet�no less than four wide-release studio films opened Friday. There was some initial confusion over Top 5 order, but the�movies sorted themselves out.�DreamWorks' holdover The Help (which needs none) started Friday as the No. 1 movie and ended that way Sunday to distributor Disney's delight. But there was widespread disappointing over the failures of�Dimension/Weinstein Co's Spy Kids 4D, Nu Image/Millenium/Lionsgate's Conan The Barbarian, and DreamWorks/Disney's Fright Night which wound up�all bunched together between a dismal $8M and $11.5M behind another holdover, Rise Of The Planet Of The Apes. Not surprisingly, Conan and Fright Night received only 'B-' CinemaScores while Spy Kids managed a 'B+'. Focus Features tried but couldn't get its romance One Day to ... Read More »
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